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Many small companies believe that TV and radio are beyond their means. While national TV advertising may be out of your price range, advertising on local stations such as cable television can be surprisingly affordable. Armed with the right information, the small business owner may find that TV and radio advertising can, in fact, fit into their budget and deliver more customers than any other type of ad campaign.

Planning is especially essential for the business person considering broadcast advertising for the first time. C.M.S. will research your target market and establish exactly who it is you should be trying to reach.  We will help you do just that through affordable and successful broadcast advertising.

The key is to have a clear understanding of the market so the  spent on broadcast advertising isn't wasted. This is where C.M.S can help.

Here are the parameters we have found that make radio and television marketing effective.
Budget for advertising	"Audience Delivery"	Quality of your ad	Tracking & Performance
If you are ready to give broadcast advertising a try, C.M.S. will help you establish a rough budget that won't strain your business. Many stations suggest running ads for at least three months. TV campaigns can easily cost several thousand dollars. Radio campaigns generally cost a little less, although rates vary widely depending upon the size of the market, the station's penetration, and the audience of the show that you want to advertise to.	Audience Delivery of the spots: Using published guides such as Arbitron or Nielsen, we can calculate the CPM (cost per thousand) to reach your target audience. Remember, you are buying an audience, not just air time on a show.  We will calculate approximately how much it's going to cost you to reach every single member of that audience.	Production of your commercial: This is extremely important. The quality of the ad you produce is integral to the amount of customers you will reach. C.M.S. has a full service production studio team that will help you fulfill your goals.	Tracking and performance: C.M.S. will carefully track what is effective and what is not. This will ensure that you are getting the most out of your advertising dollar.